Impossible Journey
A meticulously hand-painted short film depicting 2 storks with 2 very different journeys to motherhood, highlighting the disparities in maternal health care for Black women.
The Problem:
Black mothers are 3x more likely to die from childbirth than White mothers.
Insight:
The harrowing statistics that plague Black mothers-to-be are often buried in news headlines and overlooked on paper.
Idea:
We can bring those statistics to life and illustrate and highlight a very real problem through a hand-painted short film.
Execution:
In a partnership with AREA 23 and Aster, we sent 700 of the hand-painted frames of the film to people in position to make immediate change including lawmakers in the Senate, with a QR code to watch the film and CTA to support the Momnibus Act–a bill that's sitting with Senate without a vote for over a year.
Role:
Storyboarding, website design, art direction, interactive 3D animations
