The Brief:
Increase the demand for UNITEFIT, Adidas' gender neutral clothing system.
Insight:
Sports, gender, and fashion are all fluid concepts.
Idea:
Show the fluidity of fashion through the lenses of 3 communities that embody the fluidity of gender and sport.
Execution:
Highlight the flexibility of UNITEFIT with an authentic skate collaboration, an inclusive Twitch channel, a digital avatar, and an appearance at the pinnacle of sporting events.
Role:
Custom website build, art direction, Cinema 4D animations, designer
Click the thumbnail to see the full deck (optimized for laptop or desktop). I felt building a website was necessary to incorporate the art direction in a meaningful way.
