Josephines Miniature Pies
A startup miniature pie company in need of a complete brand identity.
My wife and I are creatives and entrepreneurs at heart. With the passing of my wife's grandmother, Josephine, we found a way to cement her legacy of baking and donating to causes to uplift the community.
The Brief:
A boutique specialty dessert company needed a brand foundation that reflected the elevated ingredients baked into every pie.
Insight:
Made only with organic, clean ingredients, there's nature in every bite.
Idea:
Use nature as a way to frame the superior ingredients of each pie.
Execution:
Grounded in a logo made to look like a pie sprouted from the ground, I implemented a design system to use in social, photographs, labels, and the like.
Role:
Everything, from a custom website build, art direction, photography, and design.
